VP, Digital Sales - Mobile and Online Banking Cross-Sell

The U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography.

Marketing & Franchise Development team is focused on Digital Sales transformation and enabling next-gen existing customer evolution. This individual would manage our Post login cross-sell strategy to our existing customers across all Lending, Retail Bank and Wealth products. This individual contributor role will report into SVP, Digital Sales and would lead a Digital P&L function across a Product line like Lending, Retail or Wealth.

Responsibilities:

• Define and lead the end-to-end Post Login digital sales strategy across Lending, Retail or Wealth products.
• Lead and own the scorecard KPIs that Citi will use to drive existing customer cross-sell and define end-state success, lead with a Performance Marketing mindset.
• Lead digital commerce scorecard, funnel KPIs while ensuring customer experience and deliver breakthrough levels of performance against a Product line.
• Partner with US Consumer Marketing, US Consumer Analytics, US Consumer Digital, US Consumer Product teams to drive core KPIs, Digital Experience Innovation and act as a Digital SME for New Product launches/enhancements.
• Lead and execute Test & Learn (CRO) ideas while championing an always on ‘Test & Learn’ mindset.
• Leverage robust research, analytics, and data-driven insights to develop and progress digital and marketing roadmaps, tailor client experiences, drive full-funnel productivity, and drive higher client engagement.  Partner with US Consumer Analytics to define always-on, real-time dashboards that enable rapid opportunity identification and action.
• Partner with US Consumer Digital to develop and refine product roadmaps that accelerate digital cross-sell, drive personalization and engagement, and create experiences that drive repeat and loyal buyers of Citi’s products and solutions.
• Maintain a close partnership and high level of synergy with technology, operations, and risk partners among others to progress overall objectives.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in Financial services or Fintech leading strategy and execution preferred.
• Knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, Web, and Mobile merchandizing strategy enabling end-to-end horizontal customer journey.
• Knowledge of Adobe Target enabling Test & Learn in Post Login journey, thereby leading with a Performance Marketing mindset.
• Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
• Digital experience and analytic background preferable
• Highly capable in driving change and innovation to deliver growth

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

Jan 13, 2025

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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