Requirements:
Does this make you want to jump up, tell your boss you're leaving and go work for this company instead? I don't think so. This hardly evokes an emotion, much less the feeling of wanting to uproot so much of your being and quit your job.
You have to remember that in the end of the day, that's what you want people to do. The people you want to apply are probably being treated really well at their current job so that they won't quit. So, you have to work extra hard to attract them!